I am most interested in supervising students at the MSc and PhD level who have a research interest in market-level research and want to undertake a thesis requiring qualitative approaches. I am also able to take on supervision if the research context match contexts I have researched or am researching.
Qualitative approaches I am comfortable with include: archival data collection and analysis, interviewing, ethnography, netnography, historical analysis, automated content analysis.
Theoretical approaches I am comfortable with include: Field theory, practice theory, actor-network theory, assemblage theory, institutional theory, institutional logics perspective, institutional approaches to categorization.
Work of current supervised students
What struggles do influencers face?
How was the “vaping” category constructed"?
How did fatshionista changed fashion”?