I am most interested in supervising graduate students who want to undertake a thesis requiring qualitative approaches and who have a research interest in:
(1) market-level research and/or
(2) digital marketing
I am also able to take on supervision if the research context match contexts I have researched or am researching.
Qualitative approaches I am comfortable with include: archival data collection and analysis, interviewing, ethnography, netnography, historical analysis, automated content analysis.
Theoretical approaches I am comfortable with include: Field theory, practice theory, actor-network theory, assemblage theory, institutional theory, institutional logics perspective, institutional approaches to categorization.
Work of current supervised students
What struggles do influencers face?
How was the “vaping” category constructed"?
How did fatshionista change fashion”?