I explain complexity
We face complexity when there is no clear guideline for action. Today’s world is characterized by complexity. Diverging political interests, technological disruptions, and societal upheavals have created competing and divisive expectations about what we should be doing in our personal lives and in society.
In my work, I tackle big questions to understand the complexity of markets and how people and organizations manage complexity.
For example, I answer questions such as how are public organizations responding to market pressures, how can organizations contribute to society while satisfying shareholder interests, and how are consumers reshaping markets.
My current research projects examine body hacking, coffee, education, fashion, music, sneakers, as well as social impact projects in Brazil and India.