I am Chair in Complexity and Markets at the John Molson School of Business, Concordia University. My research has been published in several top academic journals. I have received more than half a million in research funding. I also mentor graduate students, teach digital marketing, and regularly talk to the press.
In my work, I tackle big questions to understand how markets change:
How can a firm transform an under-valued market?
With Eileen Fischer at the Schulich School of Business, we are exploring how Tesla transformed the electric car market to create opportunities for both itself and competitors and address pressing environmental concerns.
How is a social project profitably scaled up?
With Amitava Chattopadhyay at INSEAD and Rajesh Nanapuzha at the Indian Institute of Management, we are examining how a firm scale a direct sourcing program to help close to half a million women.
How do markets become aesthetically complex?
With my colleague Zeynep Arsel and PhD student Aya Aboelenien, we are studying how markets such as those for third wave coffee, craft beer, specialty chocolate, and the tattoo renaissance develop.