I am assistant professor and Chair in Complexity and Markets at the John Molson School of Business, Concordia University.
I research how complex markets change. My current research projects examine markets for coffee, tattoos, sneakers, fashion, music, transportation, and education, as well as social projects in Africa, South America, and South East Asia.
I graduated from the Schulich School of Business in 2016, under the supervision of Robert V. Kozinets, with Eileen Fischer and Markus Giesler as committee members. My thesis subject was on the emergence of EDM in North America. My research has been published at the Journal of Retailing, the Journal of Consumer Research, and Marketing Theory, where it has received distinctions such as most cited and most downloaded papers. I have presented at the Association for Consumer Research, the European Association for Consumer Research, the Consumer Culture Theory, and the American Marketing Association conferences, where I have been awarded prizes for best special session and best paper. I have been talking to the press lately to inform the transformations brought about by Uber in the taxi market.
I have received more than 700 000$ in funding from varied funding sources, such as the Social Science and Humanities Research Council and the Fonds Société et Culture. I am an ad-hoc reviewer for a number of journals, including the Journal of Consumer Research, and I am on the editorial review board for Recherche Appliquée en Marketing (RAM). I am also a mentor at academic conferences, a supervisor and committee member for master and doctoral students, and an instructor at JMSB where I am responsible for the digital marketing undergraduate course.