Pierre-Yann Dolbec
Pierre-Yann Dolbec
Concordia University Research Chair in Complexity and Markets

I am assistant professor and Chair in Complexity and Markets at the John Molson School of Business, Concordia University.


I research how complex markets change. My current research projects examine markets for coffee, tattoos, sneakers, fashion, music, transportation, and education, as well as social projects in Africa, South America, and South East Asia.


I graduated from the Schulich School of Business in 2016, under the supervision of Robert V. Kozinets, with Eileen Fischer and Markus Giesler as committee members. My thesis subject was on the emergence of EDM in North America. My research has been published at the Journal of Retailing, the Journal of Consumer Research, and Marketing Theory, where it has received distinctions such as most cited and most downloaded papers. I have presented at the Association for Consumer Research, the European Association for Consumer Research, the Consumer Culture Theory, and the American Marketing Association conferences, where I have been awarded prizes for best special session and best paper. I have been talking to the press lately to inform the transformations brought about by Uber in the taxi market.

I have received more than 700 000$ in funding from varied funding sources, such as the Social Science and Humanities Research Council and the Fonds Société et Culture. I am an ad-hoc reviewer for a number of journals, including the Journal of Consumer Research, and I am on the editorial review board for Recherche Appliquée en Marketing (RAM). I am also a mentor at academic conferences, a supervisor and committee member for master and doctoral students, and an instructor at JMSB where I am responsible for the digital marketing undergraduate course.


Awards and recognitions

Concordia Newsmaker of the Week
Outstanding Contribution in Reviewing, Journal of Business Research
Highly cited article for 2016 at the Journal of Consumer Research
Best Special Session, Consumer Culture Theory Conference
One of the 25 most downloaded papers for 2013-2015 at the Journal of Retailing
Honorable Mention – Poster, Consumer Culture Theory Conference
AMA-Sheth Doctoral Consortium Fellow
Vanier Canada Scholar
Social Sciences and Humanities Research Council of Canada (SSHRC) Fellowship
Fonds Québécois de Recherche sur la Société et la Culture Fellowship (FQRSC)

Grants and internal funding

Concordia University Research Chair “Complexity and Markets
JMSB OVPRGS Seed Funding, “Scaling Social Impact Projects”
SSHRC Insight Grant, “Complexity and Market Dynamics,” Principal investigator. Co-applicants: Zeynep Arsel, Eileen Fischer.
SSHRC Partnership Engage Grant, “Market Orientation in a Complex Field,” Principal investigator. Participant : Rodrigo Castilhos.
FQRSC Nouveaux Chercheurs, “After Disruption,” Principal investigator.
OVPRSS, SEED Funding, “The Emergence of Aesthetic Markets and Complexification of Commodities”, Principal investigator.
SSHRC Insight Development Grant, “The Celebrification of Brands and the Development of Nascent Markets.” Principal investigator. Co-applicant: Eileen Fischer.
JMSB Associate-Dean of Research, Seed Funding, “Market Memory.” Principal investigator.
OVPRSS, ARRE Funding, “Markets and Culture speaker series.” Principal applicant. Sponsors: Zeynep Arsel, Michael Carney, Claudine Mangen.